FreshBooks Review is something every small business owner and freelancer comes across when searching for accounting software. FreshBooks has been around for years, building its reputation as an easy-to-use platform for invoicing, expense tracking, and financial management. But is it really worth your money in 2025? That’s what we’ll figure out in this in-depth review.

This guide covers FreshBooks features, pricing, pros, cons, and who it’s best for. By the end, you’ll know if FreshBooks deserves a place in your business toolkit—or if you should look elsewhere.

Why FreshBooks Has Stood Out

FreshBooks started as a simple invoicing tool and grew into a full accounting system designed with non-accountants in mind. That’s part of its charm. While big competitors often feel complicated, FreshBooks aims to make invoicing and bookkeeping less intimidating.

In this FreshBooks Review, we’ll highlight how it simplifies tasks like sending professional invoices, tracking expenses, managing time, and even running payroll. FreshBooks isn’t perfect, but it does make daily financial tasks much easier, especially for freelancers and small teams.

FreshBooks Review: Key Features You’ll Actually Use

Invoicing Made Easy

The invoicing system is FreshBooks’ crown jewel. You can create professional invoices in minutes, add your logo, adjust colors, and send them directly to clients. Recurring billing is available if you work with clients on retainer. Automated reminders follow up on late payments, so you don’t have to awkwardly chase people down.

Expense Tracking

Snap a photo of your receipts, categorize them, and FreshBooks automatically logs the expense. No more messy spreadsheets or shoeboxes filled with old bills. Expenses can also be linked directly to clients or projects, making it easy to pass costs onto clients.

Time Tracking

Freelancers will appreciate the built-in timer. You can start tracking time for projects, then convert those hours into invoices with one click. It’s a lifesaver if you charge by the hour and hate doing manual math.

Reporting and Insights

FreshBooks gives you a range of financial reports like profit and loss, balance sheets, tax summaries, and client revenue insights. These reports aren’t just numbers—they’re laid out clearly, so you actually understand what’s happening with your money.

Payments and Payroll

You can accept payments online via credit cards, PayPal, or other integrations. On top of that, payroll services are available, letting you pay employees or contractors directly. Everything syncs into your books automatically.

Integrations

FreshBooks connects with a ton of popular tools: Stripe, Zapier, Gusto, Shopify, and more. These integrations let you build a connected system without switching between apps all day.

FreshBooks Review: Who It’s Best For

FreshBooks isn’t designed for every type of business, but it shines for certain groups.

It works beautifully for freelancers, contractors, and small service-based businesses who value simple tools and clean invoices. Creative professionals like designers, writers, and consultants find it especially helpful because it makes them look professional without spending hours fiddling with spreadsheets.

On the other hand, if your business depends heavily on inventory management or has multiple departments, FreshBooks might feel limiting. The platform doesn’t offer advanced stock tracking, and its customization options are more basic than enterprise-level software.

FreshBooks Review: Pricing Plans in 2025

Pricing is always a big part of the decision. FreshBooks offers multiple plans depending on your business size. The Lite plan, at about $21 per month, works well for solo freelancers. Stepping up to the Plus plan (around $38/month) unlocks recurring billing and more client capacity. For small teams, the Premium plan (about $65/month) covers larger needs. Businesses requiring even more flexibility can look at the Select plan, which has custom pricing.

If you’d like a full comparison of these tiers, there’s a helpful breakdown of FreshBooks pricing plans that explains what each level includes and which type of business it fits best.

Remember, add-ons like payroll and team members cost extra, which can increase the overall bill. For many freelancers though, the Lite or Plus plan is often more than enough.

FreshBooks Review: The Pros

• User-friendly design – You don’t need to be an accountant to use FreshBooks.
• Beautiful invoices – Clients appreciate professional, branded invoices.
• Time and expense tracking – Everything connects seamlessly into your workflow.
• Great customer support – FreshBooks has a reputation for responsive, friendly service.
• Mobile app – Perfect for managing invoices and expenses while on the go.
• Automation – Recurring invoices, late payment reminders, and auto-sync make life easier.

FreshBooks Review: The Cons

• Limited inventory management – Not ideal for product-based businesses.
• Add-on costs – Adding employees or payroll can push costs up quickly.
• Basic reporting – Reports are clear but may feel too simple for larger businesses.
• Customization limits – Invoices look good but aren’t as customizable as some competitors.

FreshBooks Review: Updates for 2025

FreshBooks continues to evolve with new features. This year, the platform added stronger reporting filters, improved security with two-factor authentication, and even started rolling out “buy now, pay later” invoice options. These updates show FreshBooks’ commitment to keeping the platform modern and useful for growing businesses.

If you’re curious about exploring before committing, you can check out a FreshBooks free trial to test the features yourself. It’s a safe way to see how the platform fits into your workflow.

FreshBooks Review: Tips to Save Money

One key way to save money is by choosing annual billing. Paying yearly instead of monthly typically saves you up to 10%. It’s a bigger upfront cost, but if you’re confident FreshBooks will support your business long term, the annual plan is smarter.

Also, FreshBooks often has seasonal discounts. Around the holidays, for example, you can sometimes grab special FreshBooks Black Friday deals that make the software much more affordable.

Final Verdict: FreshBooks Review

After digging into the details, here’s the bottom line:

FreshBooks is one of the best accounting platforms for freelancers and small service-based businesses. Its invoicing, time tracking, and expense features are top-notch, and the customer support consistently impresses. It keeps things simple without drowning you in unnecessary options.

But if your company has complex accounting requirements, heavy inventory needs, or lots of employees, FreshBooks may not be enough. In that case, more advanced platforms might be a better fit.

For most freelancers and small businesses, though, this FreshBooks Review makes it clear: FreshBooks is an excellent choice—easy, professional, and designed to make accounting less painful.